Chouchou Intimates
Meet Chouchou Intimates, the ultimate proof of what can happen when you team up with Coffey Media and let us weave our magic through every aspect of your brand.
Spoiler Alert: With our comprehensive approach, we were able to help Chouchou achieve incredible results within just a year and a half. We grew their followers by 300%, yearly revenue more than doubled and Tiktok Star Addison Rae organically bought and shared us to her 40 million+ Followers!
WHAT WE DID:
✓ Social Media Management
✓ Content Creation & Copywriting
✓ Art Direction & Photoshoot Direction
✓ Launch Campaign - Bettie
✓ Packaging Design & Merch Design
✓ Influencer Marketing & Partnerships
Social Media Management
💥 RESULTS: 340% INSTAGRAM GROWTH 💥
We started by refreshing Chouchou's social media strategy, creating a cohesive aesthetic that reflected the brand's “IT Girl” vibe. We crafted scroll stopping imagery and captivating captions that resonated with Chouchou's audience, resulting in a significant increase in followers from 5k to 22k on Instagram alone.
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Why is she smiling? She has a takeaway on the way. Oh and she looks stunning in Eva Jade Jade.
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Rumor has it wearing Chouchou makes you feel stunning, gorgeous and breathtaking all at once. These rumours may have been spread by us.
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POV: Me waiting for my package as soon as I press *add to cart*. When will they invent next minute delivery? Until then, we can offer free express delivery for orders over $100 (which is still pretty awesome).
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For good health and prosperity, we recommend that once a week you dress up in your favourite Chouchou set, snap a pic, post it to Insta and block your ex (they don’t deserve to see it).
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The Eva set. → It will: make you feel unreal and heavenly in orange. It wont: put away the clothes piling up on that one chair in your room. Shop Eva in Tangerine to get your life in order.
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Directions for Tangerine Whisky Sour: Put on your Tangerine Eva Set. Mix all ingredients together. Search the entire house for your fanciest cocktail glasses. Find them next to that thing you swear you lost. Reward yourself with an episode of Grey’s Anatomy. Repeat.
Influencer Partnerships
To position Chouchou as the next "IT brand” we identified and collaborated with key influencers with loyal and engaged communities.
By leveraging the power of influencer marketing, we were able to connect Chouchou with a highly engaged and relevant audience, ultimately driving sales and brand awareness.
This included partnering with Joely Malcolm for a photoshoot, leveraging her audience to achieve product launch success.
Art Direction
As their creative partners, we helped Chouchou with art and creative direction on regular photoshoots. Want to sell out your products? Invest in quality content. From that first lightbulb moment to picking the perfect models, and making the production magic happen, we'll help your brand stand out with jaw-dropping content.
MERCH DESIGN
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MERCH DESIGN ✸
We believe that every brand needs merch that is as cute and charming as the products it sells. That’s why we designed a totes-adorable tote bag for Chouchou die-hards to flaunt on the streets. We also took some cute, aesthetic and street style photos for promotion.
PACKAGING DESIGN
We are on a mission to make great brands, one sticker at a time. The IRL customer experience starts with packaging and it gives your customers a reason to share.
For Chouchou’s Christmas Campaign, we produced packaging thoughtful enough to delight customers and cute enough to be used as gift wrap. Custom tissue wrap, seal stickers, note card, two custom sticker sheets and a custom packing tape.
We don’t mean to brag, but the Post Office ladies were big fans & said the tape was the cutest they’ve ever seen (we agree).
Launch Campaign
We had so much fun leading and producing this campaign to celebrate the re-launch of Chouchou’s fan fav Bettie knicker! For this launch, we were in a unique position where Chouchou’s customers already knew and loved the O.G. Bettie knicker. We just had to build hype for her return and her new look (including a matching bralette).
The “Where’s Bettie?” Campaign comprised of retro news reporting from the founder, custom ‘The Chouchou Times’ newspaper design + much more fun assets!
Additionally, we implemented a Lucky Ticket scheme to encourage purchases over the month of teasing, in case a few customers may hold out for the launch.
The campaign successfully primed the audience and built hype around her new look. We’ve seen engagement as high as 6.74% (industry average is 1.29%)! During the week leading up to the launch, we’ve achieved an average of 3.6% engagement (more than DOUBLE industry benchmarks).
LIKE WHAT YOU SEE?
LET US DO THE SAME FOR YOUR BUSINESS.
